We believe that beauty should be
inspirational and honest

Our colour cosmetics are all formulated with key ingredients that care,
and we made a conscious decision to loose ingredients that really don’t need to be in cosmetics.

Our Point of Pride

Made in Italy

Formulated and Made In Italy for us wasn’t just about European Union having the most stringent cosmetic regulation in the world. It was about offering beautiful ingredients and making our collection so much more than just colour.

Cruelty Free

A beauty brand with makeup to suit all complexions. Stocking a wide range of eyeshadow, lipstick, lipgloss and highlighters. Our products have never been tested
on animals.

Free From All The Bad Stuff

Fragrance in cosmetics can leat to irritation. Talc can sometimes contain asbestos. Paraben has been reported to have adverse health effects. D5 and (D4) are both in the European hot seat as they are bio accumulative. We said goodbye to all of it!

  • Fragrance FREE
  • Talc FREE
  • Paraben FREE
  • D5 FREE

More About Our Product

We developed this formula for busy women who don’t have time but want the confidence for a luxe look that lasts and lasts. It is long wearing for up to 14 hour wear, water proof and crease and budge resistant! Keep the lid on to preserve your colour when not in use. Small enough to carry in your purse for touch ups if needed. Great as a standalone colour.

  • Cutting Edge Formula
  • Long Lasting
  • Easy To Use
  • Portable & Flexible
  • Cosmetic GMP Compliant
You are beautiful because you are yourself

The Brand

Gilded Cage is the place where you protect the most precious things that you have. In a beauty context it is really is what’s inside that counts. All the things that make you YOU, and that set you apart as distinctive from everyone else. We'd would encourage women to highlight their beauty far away from stereotypes, to focus on what makes you happy.
We really believe that no brand, no celebrity is really any more or any less beautiful than you are. You are beautiful because of who you are, your soul. That’s what makes you a Singular Beauty.

Rhys Williams   -  Founder

My goal is to bring more common sense into beauty. For beauty to be aspirational but more importantly, honest and transparent. This is why I’ve launched luxury cosmetic textures at an affordable price point.